Privacy Policy
We are committed to protecting your personal data.
Your privacy matters to us. This policy explains what information we collect, how we use it, and how you can control it. We never sell your personal data.
Who We Are
Fairela Pet ("we," "us," or "our") operates fairelapet.com. We are a pet lifestyle brand based in Los Angeles, California. For privacy-related questions, please contact us at info@fairela.com.
Information We Collect
We collect information in the following ways:
Information you provide directly:
- Name, email address, shipping and billing address when you place an order
- Payment information (processed securely by Shopify — we never store card details)
- Account credentials if you create an account
- Messages and inquiries submitted through our contact form
- Email address when you subscribe to our newsletter
- Pet type preference (cat, dog, or both) when subscribing
Information collected automatically:
- Browser type, device type, and operating system
- IP address and general location (country/city level)
- Pages visited, products viewed, and time spent on the site
- Referring website or search engine
- Cookies and similar tracking technologies (see Cookies section below)
How We Use Your Information
We use your information to:
- Process and fulfil your orders, including sending order confirmations and shipping updates
- Respond to your customer service requests
- Send marketing emails if you opted in (you can unsubscribe at any time)
- Personalise your shopping experience and product recommendations
- Improve our website, products, and services
- Detect and prevent fraud or abuse
- Comply with legal obligations
Sharing Your Information
We do not sell your personal data. We may share your information with:
- Shopify: Our e-commerce platform powers our store and processes payments. Shopify's Privacy Policy
- Shipping carriers (UPS, FedEx, USPS, DHL) to deliver your order
- Email marketing platforms to send newsletters and promotions you signed up for
- Analytics providers (such as Google Analytics) to understand site usage
- Law enforcement if required by law or to protect our legal rights
Cookies
We use cookies and similar technologies to:
- Keep items in your shopping cart between sessions
- Remember your login status
- Analyse website traffic and behaviour
- Personalise content and advertisements
You can control cookies through your browser settings. Disabling cookies may affect some functionality of the site. By continuing to use our site, you consent to our use of cookies.
Email Marketing
If you subscribe to our newsletter, we'll send you promotions, new product announcements, and pet care tips. Every email includes an unsubscribe link — you can opt out at any time. We will not send marketing emails to customers who have not opted in.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order data is typically retained for 7 years for tax and accounting purposes. You may request deletion of your data (subject to legal requirements) by emailing info@fairela.com.
Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data ("right to be forgotten")
- Opt out of marketing communications at any time
- Request a copy of your data in a portable format
- Lodge a complaint with a supervisory authority (EU/UK residents)
To exercise any of these rights, email us at info@fairela.com.
Children's Privacy
Our website is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
Security
We take the security of your data seriously. Our website uses SSL encryption (HTTPS), and payment data is handled exclusively by Shopify's PCI-compliant infrastructure. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective when posted to this page. We encourage you to review this policy periodically. Material changes will be communicated via email or a prominent notice on our website.
Contact Us
For any privacy-related questions or requests, please contact:
Fairela Pet · Los Angeles, CA · info@fairela.com